It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker in Seattle, Washington, and currently has more. ] Top Services: Digital Marketing SEO eCommerce. To increase the exposure outside of each festival, pop-up guests were invited to share a picture with their tea on social media, including the campaign’s designated #goodfeelsgood hashtag. The Thing campaign was guerilla marketing at its finest. Whether users are scanning QR codes to enter a contest, playing a location-based. They may forget what you said. 99/year Now, we’re chatting with experiential marketing pros. They are designed to allow prospects to familiarize themselves with a product before purchasing it. This hyper-engaging experiential event puts an immersive spin on an already enticing brand. Have your attendees evangelize on social networks. Paid ads or PPC marketing agencies typically cost small-to-medium-sized businesses $9,000 to $20,000, which is based on a monthly minimum of $1,500 and a percentage of the total cost of ad spend (or around $3 per click. Created and managed budgets for events ranging from $10,000 to $500,000, resulting in an average cost savings of 15%. As previously touched upon, Virtual reality (VR) is a great example of experiential marketing earlier, so let’s dig a little deeper. Lead Nurturing. Subscribe to newsletters Subscribe: $29. ( 13 reviews) OFCORES - Shaping the Future of Events DiscoVR - Virtual is the new Reality. Marketing Services. GRADIENT experiential marketing group concepts and produces live events, digital brand experiences, and a wide array of content for our clients. IKEA Marketing Mix. The main attraction, of course, was the 4D virtual tour of Budweiser’s brewing plant. Multi-channel marketing is siloed, limited, and provides a disconnected player engagement experience. 10. Through imagination and innovation, our experiences evoke emotions that linger, building your brand’s equity with customers and turning your business into an Experience Brand. Advanced and innovative AI-powered marketing solutions can rapidly adapt to the changing needs. Experiential Marketing Manager. Experiential marketing is the perfect way to immerse customers in your brand's world. This type of marketing makes use of participatory and hands-on strategies to create immersive and memorable experiences. Here are our 8 favorite examples of Experiential Retail and retailtainment in action: Marvel: Avengers S. Experiture emerged from the collective expertise of marketing scientists and technology experts who set about tore-think the customer experience – and how users interact with marketing across channels. One of the best experiential. Log In (888) 950-0700 | [email protected]. is an experiential marketing agency committed to creating live, immersive brand activations that engage, surprise and delight people. Lead Nurturing. Our Omni-Channel Marketing Solutions Are Revolutionizing Player Loyalty In the Gaming Industry. Whether from scratch or integrating existing technologies, we can help. 10% Event Marketing. To discover if an experiential marketing campaign is right for you, start by reviewing your marketing goals, budget, timeline, and environment. Guerilla marketing. Above all, consumers want to be connected and inspired right now. com Request a DemoCloud Based Marketing Provider Experiture, unleashes new tools to help organizations in Finance, Gaming and Healthcare achieve Omni-Channel success with its Enterprise-ready Platform for Customer Lifecycle Engagement. VR allows you to create an environment that people will want to (quite literally) be a part of and interact with in real-time. This experiential marketing campaign is a great example of how to use online media to support an event, as well as how to host an event to increase buzz about a new product even more. Typical PPC. Experiture's Personalized Marketing Automation allows B2B marketers to easily create, launch, measure and optimize automated multichannel marketing programs. Lead Nurturing. Log In. You can deliver a real-life experience to your audience on how your products can add value to their lives. We are a full-service direct marketing provider that mails hundreds of millions of. Experiential marketing is a powerful way to engage your B2B prospects and customers, by creating immersive and memorable events that showcase your brand value. Image source: Spotify—For The Record. At Event Marketer, we want to ensure that the Experiential Marketing Summit is evolving to fit the needs of the marketers who attend our events. We learn in grade school that humans have five senses: sight, smell, hearing, taste, and touch. Obviously no stranger to innovative experiential event marketing, in 2019 Netflix took to the streets of Little Italy in Manhattan to transport their target audience back to the ‘70s and tease their original production The Irishman. Domino’s Fresher Fair: Brand Activation, Guerilla Marketing & Product Showcases. The leading experiential marketing platform to operate and optimize their events and experiences, grow brand loyalty and drive greater ROI. With over 450 5-star reviews online, SmartSites is America #1 rated digital marketing agency. As a global, award-winning event marketing agency, we have a. Services We Provide Way More Than Great Software Learn More . Once they process the event and everything they saw, they will probably only remember 1-3 brands. See how retailers of all types can get registers to ring with retail marketing solutions built on Experiture's Customer Experience Marketing PlatformExperiture Consulting Services gets to know your business, and through structured engagements can help you to meet your marketing and corporate goals. A Free Developer License of Experiture, including API and Web Services access keys and documentation. · 4 min read. Experiture has the sophisticated marketing capabilities and horsepower that Marketo/HubSpot offers, which a marketing manager expects, but it also has an intuitive user interface that is simple enough for a salesperson to use to generate targeted, more limited and individualized campaigns. Successful strategies are creative and interactive to get media exposure, especially if visitors post. 2. Coca-Cola: FIFA World Cup VR Experience. Use Education Marketing Solutions built on the Experiture Customer Experience Marketing Platform to strengthen engagement with students and alumniCreating unique ways to get New Yorkers to group up is The Participation Agency’s goal, offering free lodging for artists, women-only workspaces and a Manhattan green space for staff to take in the experiences. View. Customers remain loyal to a brand not only because they are satisfied with the. Personalized Landing Pages. ”. Jack Morton is an experiential marketing agency that uses the power of brand experience to excite and captivate audiences. This favorable impression should result in sales, brand preference, recall, or any other metric. Marketing courses. Automated Direct Mail. Virtual Reality Campaigns. Whether your team needs in-person, fully remote, or integrated into virtual reality, we can deliver. Request a Free Sample to learn more about this report; The global experiential marketing service market size was USD 47. This experience should create a favorable inclination in the minds of the target audience toward the brand. LIFECYCLE MARKETING. Guerilla marketing is an unconventional strategy that uses the element of surprise and intrigue. Traditional marketing like television commercials or store catalogs require little effort on the part of the customer, making for a passive experience. Social Media Marketing. With so much data at your fingertips, Experiture makes campaign measurement and optimization easier than. Huda Beauty: Cosmic experience in Covent Garden. With every project, our goal is to find new and compelling ways to bring brand stories to life in a way that engages the right…. Schedule Demo. The objective is to influence the customer’s brand perception and buying behavior vis-a-vis their active participation in the brand experience. Event Marketing Focus. Customers all over the world are craving for a more personal experience. Experiential marketing is not new but there is a growing interest in it from consumers who get tired from the constant exposure to brand promotion. After a long day of walking around a trade show, expo attendees will likely be experiencing a bit of sensory overload. Have a valid driver’s license. The Experiture platform is powered by a comprehensive. com. Last Modified Date: September 15, 2023. More Empowered Predecision-Making Processes. Search. What is Customer Experience Marketing | Experiture. With this activation, NBC found a way to take people back in time while interacting with their brand in a fun, memorable, and exciting way that generated plenty of buzz and publicity. As you would expect, they’ve received a number of awards during their 20+ years in business. In fact, according to findings published in the Freeman Research Global Brand Experience Study, more than a third of CMOs plan to allocate between 21% to 50%. Take the Marketing course to gain a solid foundation in marketing and to learn how it can help a business grow, or take the Social Media Marketing course to. Our data experts source and compile the freshest, highest-performing mortgage marketing data available. At Experiture, we love our users – and offer free, unlimited Training and Support so that our customers get the most from our software and services. com. Fully integrated email marketing; Best-In-Class email creation tools; Outstanding deliverability & throughput with 24x7 monitoringExperiential Marketing is a guide to building experiences consumers cannot forget. Experiture is a revolutionary Customer Experience Marketing Platform that enables marketers of all kinds to create, deploy, measure and optimize automated multichannel. expertise in Experiential. Because in order for people to truly connect with your brand, they need to live it. Brand activation is building awareness for a company by engaging directly with target audiences. Event Marketing. More than half of consumers are more likely to buy from a brand that offers VR experiences -- and when a video comes in a 360° format, viewers are more than 2X likely to watch it in full. What is Experiture? An enterprise-class customer experience marketing platform used to create and automate connected, cross-channel marketing programs. 10. Ltd. Consulting Services. It may or may not have an in-person element but there is an opportunity for the viewer to become part of the experience. Option 1: From Inbound Marketing. Experiential marketing had a banner year in 2019. 2 - 9 employees. As a unique approach to the task of marketing goods and services, experiential marketing is a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer. 4/12/23. The marketing mix deployed by the brand (comprising the four P’s of marketing) demonstrates how the company successfully reaches its global market. comPop-up Stores. HBO’s Escape Rooms: Brand Activation. And also builds goodwill, if the impact created is for the greater good of the community in any way. White Castle decided to shake things up, launching a genius experiential marketing campaign that they dubbed “Slider Lover’s Point. 162 billion in 2030, exhibiting a CAGR of 3. ASTOUND is a leading experiential marketing company. Hyper-target markets and areas you want to reach using Experiture’s built-in addressable geofence technology. Create a lasting impression by giving your attendees something to hold on to—literally. Wordstream is a search engine and social media marketing software. Experiential marketing is an approach that many top brands have adopted. The Experiture marketing platform’s analytics tools can be a better solution to this dilemma…. Partner with the #1 Rated Digital Marketing Agency. Spotify Everywhere. Like events, guerrilla marketing and engagement marketing go hand-in-hand. 44%, partnerships and sponsorships at 9. 100% Experiential Marketing. com. Experiential marketing is a marketing technique that involves creating unique and memorable experiences to connect with your target audience. We’re Making Financial Services Marketing Smarter Using An Omnichannel Approach. This strategy encourages customers to foster lasting relationships with brands with more opportunities to become involved. INDUSTRY SOLUTIONS. Pada promosi experiential akan menjadi lebih efektif yang dapat membekas di hati dan pikiran konsumen. 9 experiential marketing examples. Experiture delivers powerful cross-channel reporting across all of your campaigns. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to. Experiture Enables Success Across All Verticals. Sometimes, choosing and dividing it into various sections is a better. Updated On: 30 October 2023 Experiential Marketing Service Market Report Overview. Experience marketing plays an important role in improving the quality and upgrading tourism services in cultural tourism cities and helps guide the planning and development, commodity design, and business management of cultural tourism products. To move the field forward, this article develops a set of fundamental premises that reconcile contradictions in research on customer experience and provide integrative. Focus on customer experience 2. Since it’s such a wide-ranging strategy, it follows that experiential marketing goes by a wide variety of names. (2) 5. Experiential marketing, also sometimes referred to as “engagement marketing”, “live marketing”, or “on-ground marketing” is a new way for B2B companies to connect with customers and potential buyers. The main objective of this study was to review the evolution and current concepts of experience marketing according to the. Marketing Services. Experiture’s 6. 2. This approach is usually a hands-on experience designed to encourage individuals to engage and participate in an event. Search. Personalized QR Codes. Email Marketing. T. Lean Cuisine, the popular frozen entrées and dinner brand, launched its #WeighThis campaign to promote body positivity amongst women. These largely in-person interactions allow brands to create a multi-sensory experience for consumers,. Addressable Geo-Fencing. It uses experiences to bring your brand to life. Factory360 builds experiences that move people to laugh, to dream, to engage and to take action. 81% of brands believe their event and. Omnichannel Marketing Leaders. We Enable Marketing Success. Leo Burnett isan advertising agency for fashion, beauty, and luxury sectors that offers cross-channel activation, digital, direct, promotion, and shopper/retail marketing services; communications netw. Services We Provide Way More Than Great Software Learn More . Service Focus. com. Marketing tools like virtual reality (VR) and 360° video are steadily on the rise. Using a marketing platform like Experiture allows you to keep your PPC budget in-line while boosting ROI through the same (or lower) total spend. Experiture Marketing Services & Solutions. Representing brands like Sheetz, Dodge, CBS and Victory Motorcycles, Tattoo Projects’s wide range of services include branding, packaging. So why does it matter? What is Experiture? (888) 950-0700 | [email protected] delivers powerful cross-channel reporting across all of your campaigns. Oleh karena itu, experiential marketing dapat memberikan pengalaman unik bagi konsumen. Experiture Marketing Services & Solutions. Here are some ways in which Experiture helps marketers measure ROI from social media: 1. While experiential marketing includes everything from street teams to pop-up events to mobile tours to to trade shows to music festivals (and beyond), it means more than just events. Services We Provide Way More Than Great Software Learn More . More. Athletics Administration, Graduate Fellow Positions. Most relevant. As you would expect, they’ve received a number of awards during their 20+ years in business. Call (201) 870 6000 for a free con [. These graphic tools can go viral, giving you a larger reach. Omni-Channel Experiential Marketing. Experiential Mobile Marketing. $42K - $60K (Glassdoor est. Loyalty Marketing. View Profile. Use online and social media channels: Marketers should try to find out ways for optimizing online engagement via social media and other channels. Here are 10 creative examples of experiential marketing to inspire your own marketing efforts. Diversify your marketing efforts with experiential marketing, which offers immersive experiences for customers to increase brand awareness. Experiture is a revolutionary Customer Experience Marketing Platform that enables marketers of all kinds to create, deploy, measure and optimize automated multichannel marketing programs at scale. Hoppier can help you make that a reality, by offering a fun and user-friendly way to create immersive hybrid experiences. Top 10 Best Experiential Marketing Agencies. Automate mundane marketing tasks for donor relations. Marketing Services. Experiential marketing is a growing trend which involves marketing a product or a service through custom memorable experiences that engage the customers and create emotional attachment to the product/service. These are common ways of promoting film, theatre, video game, or television. Custom Development Services. Target Audience – It is unnecessary that your complete customer bank would like to demonstrate your product or service. Learn how Experiture player development modules helps acquire & retain high-value players by enabling hosts to send 1:1 messages to players via email & SMSGeorge P Johnson Experience Marketing. VEM broadly encompasses a wide range of marketing strategies focused on engaging directly with the customer in a way that builds a personal connection between them and your brand. They can involve music, games, food and drinks, and a lively, fun-filled atmosphere for attendees, along with presentations, keynote sessions, and workshops, of course. Enter: Farfetch’s Augmented Retail Solution. As consumers seek new experiences, the brand has a big opportunity to re-evaluate their tactics to stay ahead of the curve in the most creative ways. Record and photograph your. The Immersive Van Gogh: Digital Immersive Experience. Give your nonprofit's the best chance at marketing success with Nonprofit Marketing Solutions built on the Experiture Customer Experience Marketing Platform2,029 Experiential marketing jobs in United States. More than half of consumers are more likely to buy from a brand that offers VR experiences -- and when a video comes in a 360° format, viewers are more than 2X likely to watch it in full. At NRG, we bring brands to life through immersive experiential marketing. Experiture enables financial services marketers to generate more leads and close more deals by delivering the right message to the right prospect on the right channel at the. As part of our efforts, we have engaged an Advisory Board of leading brand event marketers to help us curate an enhanced program and create an even better EMS. 4. Image source: Spotify—For The Record. Call +1 (888) 950-0700 or schedule a demo on the day and time of your choice. Experiture’s multichannel analytics and reporting help you measure marketing results and target improvements to your cross-channel messaging. Although the terms sound similar, they refer to two complementary marketing strategies that differ in the focus of their objectives as well as their approach to engagement, experience, and time. Our partner network allows us to elevate brand experiences with authentic voices. Experiential marketing is about creating unforgettable experiences for consumers that they share with others. Marketers must commit to experiential marketing to this end. It was also the first campaign to be launched as part of the. Here’s what else to consider. 5 percent increase in sales activity while reducing marketing overhead costs by 12. Personalized Landing Pages. Successful strategies are creative and interactive to get media exposure, especially if visitors post pictures. Personalized QR Codes. 404-495-7700 702-718-8001. 210 Richardson Street, Brooklyn, NY 11222 +1 (888) 950-0700 info@experiture. Jan 2018 Present. Have questions? CALL: (888) 950-0700 EMAIL: info@experiture. Experiential marketing is a marketing strategy that engages customers within a product or strongly engages them. To move the field forward, this article develops a set of fundamental premises that reconcile contradictions in research on customer experience and provide integrative. What they do: Tattoo Projects produces bold, dynamic marketing and advertising campaigns designed to attract the most amount of consumer attention possible. The Stranger Things: The Drive-Into Experience offers the Netflix audience a unique and true-to-brand way to engage with their organization. Absolutely. The result was the world’sfirst omnichannel. Solutions that power your campaigns from end to end. The characteristics of Experiential Marketing by (Bayir, 2022) are shown as follows : 1. Marketing Services. Services We Provide Way More Than Great Software Learn More . It can be live or virtual, or even a combination of the two. With Experiture, you can deliver those experiences over email, SMS, social media, individualized web pages, and more — with minimal ongoing involvement from IT. You’ll notice the Inbound Marketing section within the main menu of your Experiture instance. Experiential marketing is a fantastic strategy to optimize customer engagement and increase your chances of conversions through buyer participation. Personalized QR Codes. Loyalty Marketing. Experiture emerged from the collective expertise of marketing scientists and technology experts who set about tore-think the customer experience – and how users interact with marketing across channels. Outsmart the competition with best-in-class digital marketing services. The goal is to engage consumers in a way that leaves them with a positive impression and builds a relationship that lasts. The solution also offers sales automation capabilities and social customer. We Enable Marketing Success. com Request a DemoWith offices in New York, Los Angeles, Miami, and London, our global network and international expertise enable us to leverage local team members and subject matter experts who provide regional, on-the-ground intelligence and project management. Physical and interactive experiences are used to reinforce the offer of a product and make customers feel as if they are part of them. EVENTS AGENCY Experiential Marketing The Power to Lift Brands The Power of Music & Branded Entertainment Location is Never a Problem Corporate Meetings & Events that Create Impact Start Sound play_arrow. N provides fans with interactive brand building experience. Coca-cola Experiential Marketing: Virtual Reality Photo Experience. The result was the world’sfirst omnichannel platform created. In this area you’ll find all the tools you need for inbound marketing and lead. A successful experiential campaign requires understanding target audiences to identify. The book explains that people were willing to pay a premium for products and services that offered an experience along with whatever they purchased. Platform. Led a team of 5 event planners and coordinators, providing guidance and support to ensure flawless execution of events. 7 Experiential Marketing Tips 1) Take advantage of VR. Here are five easy steps that will help you improve your next marketing automation campaign:Experiture Marketing Services & Solutions. Experiture’s Gaming Marketing Cloud empowers casino marketers to use a strategic approach that provides a unified experience across ALL customer touchpoints and channels to boost play and revenue. 1. It allows for a data-driven, scientific approach to strategy as well. Whether from scratch or integrating existing technologies, we can help. Experiture is an enterprise-class customer experience marketing platform that allows users to easily create, launch, measure, and optimize cross-channel messaging and online. We develop strategies that maximize your organization’s effectiveness. FHA; VA; HECM;. The Marketing Strategies that Made Starbucks a Global Phenomenon. (888) 950-0700 | info@experiture. Experiture Experiture. Experiential marketing is a dynamic and immersive approach that goes beyond traditional advertising to engage consumers on a deeply personal level. The aim is to position the experience at the centre of consumption. 1. 2024 ADVISORY BOARD. We are Experiential Marketing! Evolve Activation is an independent experiential agency providing strategic, creative, event management, and logistics services to brands worldwide. Say Hello. The pandemic has forced brands to pivot to. We put experience at the core of our work, helping our clients grow, and generating countless smiles along the way. ”. On top of that, the availability of add-free. New York, NY. Engaging funhouse. Seiko x Australian Open: Tennis VR Challenge. STEPHANIE KNUTSON. B2C purchases usually involve a single individual choosing to buy, while B2B often involves multiple people or committees weighing the decision to purchase over several weeks or months. Plus, our unified reporting dashboard gives you visibility over total campaign performance, and real-time engagement metrics down to the individual level. A solid budget is a critical factor in running an experiential marketing campaign. Experiential marketing is in a period of continued growth at present because it provides a great opportunity for consumers to interact directly with brands and build positive associations. ). Throughout the years, Red Bull. the Spark Group is a boutique digital marketing agency located in NYC. com. The VR/AR movement has really given PR and marketing “wings,” so to speak. Here's an in-depth look at what six experts around the country are expecting to see in 2022. Apr. Take a look at Pretty Princess Parties as an example. This experiential marketing type is best for businesses seeking to improve personal engagement and. Experiential marketing is designed to get people to feel something. Core features include… Real-life events are the most common type of experiential marketing. Jan 2018 Present. Automated Direct Mail. 69%, content marketing at 12. 99/yearNow, we’re chatting with experiential marketing pros. As its name implies, experiential marketing is a type of marketing that involves an immersive, participatory experience for the consumer. Users. Loyalty Marketing. Customer experience is a key marketing concept, yet the growing number of studies focused on this topic has led to considerable fragmentation and theoretical confusion. com . Event Marketing. Skip to content +1 (888) 950-0700 | info@experiture. Loyalty Marketing. They’re often held in-person and include digital components, as an effective way for brands to create unique and memorable moments. Experiential Marketing, Activations & Sponsorships; 20 Steal-Worthy Ideas for a "Pandemic-Proof" Experiential Brand Activation. com. Experiential marketing, also called engagement marketing, is a marketing strategy of generating experiences for the customers by immersing them in real-world interaction with the brand and its offerings. Get in touch with our award-winning team. Experiture is an enterprise-class customer experience marketing platform that allows users to easily create, launch, measure, and optimize cross-channel messaging and online customer destinations — enabling truly connected cross-channel customer experiences. Provider Description. 1. Experiture emerged from the collective expertise of marketing scientists and technology experts who set about tore-think the customer experience – and how users interact with marketing across channels. Three hundred of their locations around the country were transformed. 1376. 527 billion in 2021 the market is expected to reach USD 63. Often called live or event marketing experiences, experiential marketing works by turning ads into. What they do: ASV Inc. In Experiture, this is enabled by a robust reporting engine that measures overall trends as well as interactions by each individual customer. 6 REASONS TO GO OMNI. Brand Agency X. Social Media Marketing | ExperitureOFCORES. These experiences can be offline, such as live events, trade shows, demo days, etc. Experiential marketing, otherwise known as brand experiences or events, saw massive growth in the years leading up to the pandemic. Custom Development Services. Therefore, this type of marketing leaves an incalculable and permanent impression in the consumer’s. Much of B2B marketing is a one-way street: Companies rely on tradeshow exhibits and conferences to get their names out there and compete for business. From immersive drive-thrus to at-home experiences to tech-forward activities, here are some of our favorite ways brands like Dolce & Gabbana, Hershey's, Bumble and Veuve Clicquot have safely activated during. com. 1. , or online webinars and conferences. Founded in 1995, Pro Motion is one of the oldest independent experiential marketing companies. A solid budget is a critical factor in running an experiential marketing campaign. The highly anticipated film, Barbie, has been creatively marketed to fans of all ages and backgrounds — through unique trailers and immersive generative AI that let you become your own Barbie doll cover. We’re Making Financial Services Marketing Smarter Using An Omnichannel Approach. The result was the world’sfirst omnichannel platform created for B2B and B2C marketers. Experiential marketing, otherwise known as brand experiences or events, saw massive growth in the years leading up to the pandemic. Marketing automation in the form of automated, ongoing personalized messaging, engages customers at every stage of the customer lifecycle. Merrimack College, Athletics 4. Brooklyn-based omni-channel marketing technologyExperiture's marketing platform has editions for both B2B and B2C marketers to create, deploy, measure and optimize multichannel marketing programs at scale Log In (888) 950-0700 | info@yourdomain. Chicago, IL. Their specialties include analytics and reporting, customer acquisition, data integration, inbound marketing, social media, branding and content marketing. Connect to kick off a project, explore career opportunities, send a media request, visit in-person, catalyze a brand movement, or just start anew. We Provide Way More Than Great Software. Evolve Activation – Best Experiential Marketing Agency for Budget. All-In-One Reporting. With its powerful capabilities and unmatched benefits, Experiture enables compelling customer experiences for organizations of all sizes. It engages all five senses, creating interactive and unforgettable experiences that will have a long-lasting impact on customers by helping you build relationships and loyalty that will last long beyond the campaign. Platform. Price: Low prices, affordable to the average consumer, are the basis of IKEA’s pricing strategy. Experiture’s secure, bi-directional CRM integration enables you to power all of your marketing and customer lifecycle campaigns seamlessly. Led a team of 5 event planners and coordinators, providing guidance and support to ensure flawless execution of events. In a separate survey Bazaarvoice recently undertook, we found: S ource: Bazaarvoice survey of over 14,000 Influenster members. Consulting Services. We’re on a mission each and every day to be. Experiture's Personalized Marketing Automation allows B2B marketers to easily create, launch, measure and optimize automated multichannel marketing programsEmail & Digital Marketing; SMS & Mobile Marketing; Personalized URLs (PURLs) Personalized QR Codes; Automated Direct Mail; Call Tracking & IVR; Personalized Landing Pages; Mobile Wallet & Geofencing; All-In-One Reporting; Solutions. Award-winner. Experiential marketing, or engagement marketing, is a marketing strategy that directly engages consumers and encourages them to participate in a brand experience. Virtual Reality Campaigns. Instead of old-fashioned marketing where people read an ad in a magazine or newspaper and hopefully took action, experiential marketing is about an experience. 1. We believe that every brand touchpoint is an experience. A 1998 book titled The Experience Economy helps explain the growth of the experiential marketing movement that began around the turn of the century, says a terrific blog post on CK Writes. Increase overall conversion rates by using email marketing campaigns to acquire, nurture, or re-engage targets. 1. To educate users on its app features and brand partnerships, music streaming service Spotify created an in-person experience that engaged all five senses. Think Smart. Experiture enables mortgage marketers to generate more leads and close more deals by delivering the right message to the right prospect on the right channel at the right time.